Archive for October, 2013

Oct 25

Real Estate Domain Names & URLs: How Companies Are Condemning Their Brands

An overwhelming number of real estate professionals and companies are condemning their brands and careers to a gloomy struggle, if not doom simply because of their web domain names.

It’s sad, but true. The question is; what are the critical mistakes that they are making, and how can you avoid falling into the same trap?

Real estate agents, brokers, investors, mortgage companies, appraisers and even attorneys and title insurance companies are all falling into the same holes. This may be a situation that a few will be able to turn around quickly with timing on their side and the right knowledge.

The biggest issue is perhaps recognizing the importance of domain names on both short and long term success. The right domain name can add a nice extra boost when launching a real estate related business or career. Domain names can also make all the difference in long term success.

Some may think this is unfair, and that their direct work in real estate should be all that matters, but unfortunately it doesn’t always pan out that way.

Just look at domain names like RealEstate.com selling for millions.

Of course searching for and finding a great domain name in the real estate industry can be incredibly challenging and frustrating today. But this is also why they are so valuable.

Fortunately real estate businesses and professionals can still scoop up great names very inexpensively with a little luck and searching. Some things to look for in a good name include relevance, keywords and a name which matches the business and brand name. There are also auction and third party negotiation services which can help acquire website domains even if they are already in use.

However, savvy CEOs and professionals also recognize that they are wise to acquire more than just one domain name. Scooping up as many similar domains as possible can help to block the competition from moving in and capitalizing on their success.

Many may be aware of the above, but what the majority aren’t aware of is that there are some 700 new domain name extensions in the works. 4 were launched just this week. Many others are being trickled out over time. If not reserved they could pose a threat to many. Thankfully GoDaddy.com has a free tool which allows you to watch and get alerts to be able to be among the first to get a chance to reserve these new domain extensions as they are released.

Even more of an issue is social URLs. Like website domain names, real estate related URLs for Facebook and Twitter are also hard to come by today, yet equally important.

It’s also interesting to note that a significant amount of money can be made in flipping both of these types of domains, and sometimes they end up being far more valuable than the rest of the business.

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Oct 19

Critical Tips For End Of Year Real Estate Closings

We haven’t even polished off the Thanksgiving turkey yet and the race for closing real estate transactions before the end of the year is on. There are many advantages to inking your deal before New Year’s Eve, especially this year. However, this is consistently one of the most challenging times of the annual rotation for getting things done in this business…

Knowing what you can do to keep your transaction on the fast track, understanding the complications and choosing vendors wisely will be critical to your success.

This applies to home buyers, sellers, a multitude of real estate of real estate professionals, including investors.

This year, on top of the traditional seasonal surge to close before the end of the month, and year, many are even more concerned about capitalizing on the tax benefits buying real estate has to offer, as well as getting deals wrapped up before the Mortgage Forgiveness Act and its benefits for short sales expires.

Of course like any other industry many workers become distracted with entertaining, holiday shopping and files are endlessly handed off between employees as they take turns on vacation. This happens in real estate offices, but perhaps most significantly at mortgage lenders, which can cause substantial delays in the closing process.

This makes it absolutely essential for all parties to get paperwork in fast, get conditions cleared and order title searches and insurance policies early.

It will also certainly help to take an extra patience pill, as many factors will simply be out of your hands and freaking out on everyone involved over the phone may unfortunately sometimes more likely see your file ‘lost’ than fast tracked.

Perhaps most importantly, recognize the need to choose the right MI title insurance company to work with, and partner with – one that is fast, committed, and will shoot straight on challenges and closing dates.

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Oct 11

Real Estate Marketing: Are Your Cyber Monday Deals Ready To Roll?

Are you ready to rock with your Cyber Monday real estate marketing campaigns?

With only days to go and plenty of distractions in between, Cyber Monday is coming up fast. For those in the real estate industry this is perhaps the most important marketing day of the year.

Regardless of whether you are still wrangling with Halloween decorations and marketing initiatives, conjuring up menus for Thanksgiving or already planning your December holiday shopping, Cyber Monday cannot afford to be ignored.

Cyber Monday is rapidly becoming the biggest sales day of the year, and we could be on track for a $2 billion sales day for Cyber Monday 2013.

Based upon trends in holiday marketing and going off last year businesses need to be rolling out campaigns almost a month early. This is the perfect occasion for moving more real estate and can be equally prosperous for mortgage brokers, lenders, Realtors, home improvement contractors and real estate investors as well.

The great news is that banking on this occasion is incredibly easy for the real estate crowd thanks to online deals and keyword rich content for capitalizing on surges in web traffic.

This should also be tied in with Black Friday for banking on increased foot and car traffic for open houses, as well as Small Business Saturday which is sandwiched in the middle.  Small Business Saturday is the ideal opportunity to call locals and past customers to support you and to collaborate with other local small business owners.

The time to start planning and developing marketing materials is now. Done right this should be the best weekend of your year, and could earn you the rest of the year off, with plenty of holiday shopping money too!

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Oct 02

How Will Government Shutdown Impact Michigan Real Estate Investors?

Could the current government shutdown do more damage to the Michigan real estate market, or will it actually open up more deals for investors?

Those that do have Michigan real estate transactions in process could potentially affected. This includes those with government backed loans involved, and where lenders can be hindered from necessary verifications due to being unable to access data held by the government.

These are likely to simply be temporary delays, and given this certainly isn’t the first government shutdown in history and it is likely to be over relatively quickly the impact on the market as a whole should be minimal.

However, while it lasts there could be increased investment potential. With some deals being derailed or falling through due to this situation and government employees falling delinquent on loans, as well as some buyers icing their home search out of uncertainty over the economy investors could find even more motivated sellers in the market.

It’s not all doom and gloom for sellers or those flipping houses either. With government workers being furloughed and many fearing for the future of their jobs a good percentage are probably waking up to the fact that turning to acquiring real estate investment as a landlord or buying a business with property is their best move. This could provide a short burst of additional, highly motivated buyers, many with significant retirement accounts to cash out and put to work.

While we all feel for those being negatively affected by current political events, there is potential to create win-win solutions for all parties and investors could be among the most valuable players in providing help to those that need it most.

For all your Michigan real estate title and closing needs MyCoordinator LLC is here to help, and here you’ll always get straight answers on how the shutdown could be affecting your closing.

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